Ready For The Show Down

I'm typing with wrist supports on, it's more difficult than I thought it'd be. My fingers feel a million miles away from the keyboard.

You might wonder why I'm wearing wrist supports. It's because I had just over a week of hauling large metal tiles of doom. That's manual hauling, none of that using a truck or a forklift. Hence my wrists feel like they've been sawn in half.

Tomorrow I'm back at it, so I thought I'd come prepared this time. My old rollerblade wrist protectors are coming out of retirement.

By the way, the sun wasn't out to full strength today so I'm yet to prove the Superman theory. It was a muggy day, hot but no real sun. Maybe tomorrow it'll be Superman strength sun, can't promise anything as it's been extremely overcast.

So today's topic, well, I haven't got one.

Or maybe I have. It's controversial to some people. I'm not really bothered but some people get excited about this kind of thing. Yes, same sex marriage. There's an advert running at the moment on the web, making same sex marriage look cool.

I'll describe it to you, if you haven't seen it yet. It starts out with this first person perspective of someone meeting a guy. It goes on this whole journey through the eyes of the some disembodied person. Dates, fights, hanging out with friends, going on holiday, meeting the parents, getting lost, laughing out loud, an illness in the family and then a marriage proposal at the end. The big reveal at the end is that the first perspective person is a guy and it's a guy proposing to him. Shocking, I don't think so.

I watched it, and wondered to myself how anyone could believe a marketing strategy like that. It was obviously aimed at women, as everything was pretty in it. The guys were pretty, the friends were pretty, the places were pretty, and even the parents were pretty. I thought, wow, someone knows how to target an audience.

Then my friends who are women started posting it on facebook. Saying how amazing it was. I don't even think they realised that they'd been targeted. A simple role reversal, show a woman everything she wants in life, then make it a guy receiving the treatment she really wants. I'm surprised they didn't have a puppy bit in it, then again not all women like animals, but they do like romance and super big gestures to make them feel important.


I felt a gesture coming on with my middle finger at the campaign. Not through the subject matter, but that marketing people would stoop so low to appeal to women's weaknesses and then use it to their own advantage. I know it gets done a lot in marketing but this seemed lower than usual. Emotional blackmail, through a woman's life expectations.


I've posted on my friends facebook pages, but I doubt they'll listen, as they've already been sold.